Common header for all RAB message documents Formally ID but really only a simple system code is necessary Description of the outlet (station, log etc) where order is being placed. single station - eventually this might be something besides call letters. For now many systems require call letter/band so this format is used. It accomodate HD. Advertiser (often called client) selling/promoting the Product. Name of Product being Advertised (limited to 255 characters) Estimate Definition, only an ID is required. Estimate description Estimate Starting Date. The Estimate the transmission is based on may begin before or on the same date as the transmission. Estimate Ending Date. The Estimate the transmission is based on may end after or on the same date as the transmission. Internal references for this Order. For example the agency's order number. This field is generated by the agency system. It will uniquely identify the order for this agency trading partner. In many cases it will simply be the order number. but some systems might reset order numbers on a yearly or some other basis and need addtional characteristics to create a unique id. Indicates Status Of Order being sent in the Transmission Indicates Status Of Order - Used for Revisions Daypart definition System Based Daypart Code Day/Times which comprise this daypart definition Earliest Time Spots can Air Latest Time Spots can Air Used to refer to a book by unique id Used to refer to a demo by unique id Used to refer to a rating by unique id Used to refer to a impression by unique id Custom type for demo elements System Based Demo Description Defines the demographic grouping. there should only be one way to define a given item. Homes or Households not both Persons 18+ persons 12 - 17 persons 2 - 12 anyone 2+ or total same as HH or Households Working Women The lower age limit of the demographic. Values are industry typical. 0 should be used for Households and Homes. Should be less than AgeTo. The upper age limit for the demographic. Values are industry typical. The value should be greater than AgeFrom. Use 99 for Households and Homes and when wanting to define no upper age limit. An element for generic demo categories Unique ID for a demo, used by DemoRef An element for rating demo categories Unique ID for a demo, used by RatingRef An element for impression demo categories Unique ID for a demo, used by ImpRef Custom type for book elements A single book is designated by one BookName element. An average is designated by listing multiple BookName elements. The BookName should include the survey period. (Note: Projection Book choice is only used by Television and Cable.) Indicates that a projection book is being used. The Share Book to use in the projection. The survey period should be included. PUT Book to use in the projection. The survey period should be included. Rating Service being used (eg. Nielsen, Arbitron) Geography description of surveyed area (MSA, TSA, DMA) Used to define a specialized survey category (eg. Hispanic, Black, Cable). Unique ID for a book, used by BookRef Base type for buying and selling companies Office Name (can be used for regional office name or for mailing label), limited to 255 characters. The a code for the city in which the office resides. This value is used to provide common context for the office location across trading partners regardless of spelling or formats. Intitially the closest NSI market code should be used. Contact Information person on the order Used to refer to a company by unique id Used to refer to a contact by unique id Used to refer to a office by unique id